Marketing and Communications Manager – Digital Media Agency – London and Dubai

Client:

International digital marketing agency focused on i-gaming and e-commerce

Responsibilities include:

· Assist in marketing plan preparation, including budget and short and long-term strategy

· Create and maintain consistent corporate brand/image voice cross product lines, events, and promotional materials, and throughout company departments

· Supervise operations of company’s email program and website on a daily basis, and also perform analytics reviews

· Spot new marketing opportunities for company and carry out marketing initiatives

· Responsible for planning of company promotional and advertising communications

· Work with relevant personnel on events/programs to have a firm understanding of their purpose

· Create relevant reports on marketing programs, including post-event reports, regular status reports, and analysis

· Supervise the design, production, and distribution of collateral and promotional materials to aid company’s sales and marketing programs

· Ensure effective monitoring and maintenance of company’s marketing budget and application

· Assist in hiring contractors, including copywriters, advertising and marketing agencies, and external consultants; and also serve as a liaison with contractors

· Plan and supervise the production of training programs for both customers and for in-house use

· Responsible for all company interactions on the social media, including responding to messages, creating messages, and uploading photos

· Apply various social media tactics in creating brand awareness and generating inbound traffic that strengthens company’s social media presence

· Apply various digital analytics and media tracking tools to generate reports on progress of work on the social media

· Paid advertisements including LinkedIn advertising

· Coordinate company’s involvement in the activities of community organizations

· Create original, error free, clear, and concise copy for website content, promotional materials, blog entry, and newsletter that ensures compelling and effective communication

· Put in place measures for recording success in marketing and communication efforts; gather result data and produce reports for the management team.

Skills and Abilities

· Bachelor’s degree and four+ years’ experience working in related field

· Excellent communications skills both written and verbal

· Experience with various advertising campaigns, including B2B and B2C

· Experience working with WordPress and other web content management tools

· Good knowledge of SEO and Google Analytics tools

· Expertise in the use of Constant Contact and other email marketing software

· Ability to work effectively with MS Office package

· Strong experience with social media marketing campaign

· Excellent presentation skills.

Salary – 20,000 AED+ PCM dependent on experience